Published Apr 23, 2024

Elevate your business with Salesforce B2B Commerce integration



3 key takeaways

  • B2B ecommerce grew 17% last year.
  • Leveraging B2B Salesforce Commerce applications can help you capitalize.
  • Integrate B2B Commerce applications with prebuilt connectors to boost ROI.

B2B ecommerce is on the rise, with an increasing number of buyers expecting the same digital experience at work as in their personal lives. A recent Digital Commerce 360 report found that B2B ecommerce grew 17% last year despite stagnant business sales overall.

To make the most of this increased growth, you need to embrace ecommerce best practices. That’s where Salesforce B2B Commerce comes in.

Salesforce B2B Commerce is part of Salesforce Commerce Cloud, a cloud-based suite of products that help you launch ecommerce sites and provide customers with smooth shopping experiences. Salesforce B2B Commerce offers storefront design tools, product search and filtering, multi-channel support, and more.

But adopting Salesforce B2B Commerce alone is just scratching the surface. For streamlined, scalable operations, make sure your Salesforce B2B Commerce products are connected with the rest of your tech stack. With integration, you can drive operational agility while improving customer relationships and cutting costs.

Explore the advantages of integrating your Salesforce B2B Commerce applications, delve into typical use cases, and learn how to kickstart the process.

The benefits

To maximize your investment in Salesforce B2B Commerce, it’s crucial to integrate your applications with your entire tech stack. By doing so, you can ensure data is flowing between your systems and your critical business processes are automated.

By connecting all your B2B Salesforce applications (B2B, D2C, OMS, CRM), with your ERP (enterprise resource planning) system, you can ensure centralized and streamlined operations.

Here are a few more advantages you can see when you automate your B2B commerce processes with integration:

  • Eliminate tedious manual tasks
  • Automatically update inventory and pricing information
  • Efficiently manage increased order volumes
  • Reduce dependency on IT

How it works

Celigo’s iPaaS (Integration Platform as a Service) enables you to connect your Salesforce B2B Commerce applications with the rest of your tech stack all on a single platform. You can leverage prebuilt connectors or prebuilt integration templates that capture common use cases based on industry best practices for each of your tools to reduce the time and effort needed to build and manage integrations. With a central integration platform to automate your business processes, you can optimize processes that span departments and business partners.

Celigo’s intuitive platform is built with business users in mind, empowering your teams to build, manage, and monitor their own integrations without needing IT. This will help you gain the agility you need to drive growth and quickly adapt to changes in the market.

Getting started

If you’re ready to start integrating your Salesforce B2B Commerce applications with your entire tech stack, check out Celigo’s Integration Marketplace. Explore Salesforce B2B Commerce connectors to quickly set up your connections and start automating.

And for a closer look at how Celigo’s iPaaS can revolutionize your business processes end-to-end, contact us today.