Eyebobs Saves Hundreds of Thousands of Dollars and Improves the Customer Experience With Celigo

By selling its products on Amazon, eyebobs relied on a full-time order administrator who would download the orders and the end of every day and manually enter them into NetSuite. In addition to requiring a dedicated resource for data entry, the process was slow and error-prone.

In addition, the company’s previous custom integration between its ecommerce storefront and NetSuite was unreliable, resulting in additional manual processes and expenses for the organization.

“Our previous solution was a beast of an integration that was always breaking,” said Chris Peterson, Senior Manager of Revenue at eyebobs. “Last year we had a Labor Day sale when the ecommerce integration broke. The entire headquarter team of some 30 people was manually entering orders in NetSuite so that it could be picked, packed, and shipped.” To manage the growth in orders, eyebob’s small technical team paid a retainer to a developer agency to build and maintain the integration on a day to day basis. Breakdowns, changes, or customization to their system required the team to go back to these expensive technical developers to make the adjustments.

Finally, eyebobs has always offered a risk-free return policy to its customers. While the customer had an excellent experience, returns management in the background was entirely manual and dependent on the customer service team to process.

“It was incredibly manual and difficult to manage our inventory, and a huge time-suck for us and our customers,” said Peterson. “The team could have been proactively helping customers through more sales instead of processing returns.”

It was critical for eyebobs to have an easy and no-hassle returns management process for both customers and staff responsible for processing the returns.

The original Salesforce-NetSuite integration was a huge success for WeTransfer. Not only was the complete Quote-to-Cash automation working immediately, it accelerated time to close, while significantly reducing FTEs focused on manual data entry. The revenue accountant can now work on core tasks in the finance department and work together with Sales operations on the process improvements, and no longer worry about completeness issues associated with the sales and financial systems integrations.

“Finally, the sales teams had invoice and payment status data in Salesforce they needed they needed after asking for this functionality for two years. Everything that we promised to the users just worked. It was a huge success,” said Katia.

More importantly for Katia and that finance team was the reduction in risk posed by the implementation of ad-hoc systems.

“To me, this is about saving us a lot of capacity and headache by building additional systems controls and reducing financial statements risks,” said Katia. “With our previous architecture, we could not demonstrate to our auditors high quality data flows between Sales and Finance, and as a finance leader, I can’t afford that.”

“The mission now for my team is to eliminate any points of failure in the architecture. I want to draw a company-wide systems architecture. Clean up the stack. Connect what’s connectable. Replace what’s not scalable. Make things auditable; that’s my dream. I think the whole mission of Celigo marries quite well into my ambitious plans,” she concluded.